Kofi AmpaduinSKU’d ThoughtsSKU’d Thoughts 54: Will in-home experiences persist post-pandemic?Normal in a post-pandemic world means wearing a mask on public spaces and staying in more than before.2 min read·Sep 28, 2021----
Kofi AmpaduinSKU’d ThoughtsSKU’d Thoughts 53: What can CPG companies do beyond recycling?Most CPG sustainability initiatives are focused on packaging but there is are other opportunities upstream companies should consider.3 min read·Aug 5, 2021----
Kofi AmpaduinSKU’d ThoughtsSKU’d Thoughts 52: What is the synthetic hair market missing?Most synthetic hair is made from non-biodegradable materials and manufacturers have ignored the needs of its largest consumer base.2 min read·Aug 5, 2021----
Kofi AmpaduinSKU’d ThoughtsSKU’d Thoughts 51: Have CPG companies done enough for feminine care?The feminine hygiene market is expected to reach $50B by 2027, even though the sector is still underserved.2 min read·Jul 12, 2021----
Kofi AmpaduinSKU’d ThoughtsSKU’d Thoughts 50: Is it time to shake up the cocktail mixer category?The cocktail mixer category grew by 28% in 2020 — no doubt a direct result of consumers making DIY cocktails due to stay-at-home orders.2 min read·May 31, 2021----
Kofi AmpaduinSKU’d ThoughtsSKU’d Thoughts 49: How is Gen Z shaping the men’s beauty landscape?When I first started working in consumer packaged goods (CPG) in the mid-2000s, brands were obsessed with appealing to Millennials…2 min read·May 27, 2021----
Kofi AmpaduinSKU’d ThoughtsSKU’d Thoughts 48: Will outdoor activities slow down post-pandemic?During the pandemic restrictions, more Americans turned to outdoor activities. This presents an opportunity to grow the outdoor community.3 min read·Mar 31, 2021----
Kofi AmpaduinSKU’d ThoughtsSKU’d Thoughts 47: How is CPG helping with self-care?Americans are fully embracing self-care activities that not only promote a healthy life but bring them joy and comfort.2 min read·Mar 10, 2021----
Kofi AmpaduinSKU’d ThoughtsSKU’d Thoughts 46: Why I’m investing in mental healthAn opportunity for the CPG industry to develop easily accessible and effective over-the-counter products.2 min read·Jan 7, 2021----
Kofi AmpaduinSKU’d ThoughtsSKU’d Thoughts 45: How are platforms jockeying for the pending U.S. social commerce boom?Social commerce is in its infancy in the U.S., social media platforms are positioning theirselves to maximize on the pending boom.9 min read·Jan 6, 2021----