In SKU’d Thoughts 47, I highlighted the boom in the self-care industry and how the better-for-you CPG movement in categories like food & beverage and personal care has aided in that growth. However, It doesn’t just stop at products, traditionally self-care has been activated through experiences like going to a…


Sustainability continues to be a hot topic in the CPG industry and rightfully so. Companies understand that sustainability is also a marketable differentiator which impacts consumer purchasing decisions. In fact, the 25 largest CPG companies have set ambitious goals to reduce greenhouse gas emissions through packaging initiatives. However, these packaging…


In ancient civilizations like the Egyptian and Roman empires, people wore wigs made either from human hair, sheep’s wool or vegetable fibers. Human and animal hair are still used for wigs and hair extensions but along the way, synthetic hair wigs and extensions went from being made out of plant…


Over fifty billion dollars. That is what the feminine hygiene market is expected to reach by 2027. This is a massive figure when you realize that the sector is still underserved — only 4% of healthcare R&D goes towards women’s health. Although menstruation products have evolved since Kimberly-Clark introduced Kotex…


Photo by Jia Jia Shum; @shumjiajia

Nowadays it feels like there is a “healthier” alternative to everything we once indulged in. The “got milk?” dairy campaigns of yesteryear have been overtaken by plant-based dairy alternatives and low-calorie ice-creams are outselling mainstays like Ben & Jerry’s and Häagen-Dazs. …


When I first started working in consumer packaged goods (CPG) in the mid-2000s, brands were obsessed with appealing to Millennials. Fast-forward to today, Generation Z (Gen Z) is now whose wallets brands are chasing. And understandably so. A recent report from Bank of America estimates that by 2031, Gen Zers…


At the height of the pandemic last year, gyms were mandated to shut down and most Americans had to find alternative ways to keep moving and work up a sweat. Some built makeshift gyms at home and others turned to outdoor activities such as cycling and hiking, or a combination…


As healthcare costs in the U.S. continue to rise, people are taking matters into their own hands to help limit doctor visits. Americans are fully embracing self-care activities that not only promote a healthy life but bring them joy and comfort. This shift has transformed the self-care space from a…


If ever there was a year to feel stressed and anxious, it was 2020. The COVID-19 pandemic, social injustice protests, and political uncertainty put many on an emotional and economic rollercoaster which unsurprisingly puts a burden on people’s mental wellbeing. …


Right before I started my online search for faux plants, my wife shouted out a set of prerequisites: “Read the reviews first”, “See if there are any reviews that include an actual picture” “Make sure some reviewers say it looks real”. …

Kofi Ampadu

Made in Ghana. Assembled in New York. Found World Wide.

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